If you're interested in a little Moosejaw history please read on. If not, please shut your eyes.

1992 - Moosejaw opens in Keego Harbor, Michigan. My mom got a new Mountaineer. My girlfriend cheated on me with a very handsome boy so you can't really blame her. I invented soft soap but someone had already thought of it.

1993 - I was named best hide and seek player at Moosejaw after hiding under a poncho in the shop for six straight days. We started selling snowboards and skis, cool. There weren't any shootings in the shop. There weren't any shootings in the pawn shop next door either but we thought there would be.

1994 - We opened our second shop in East Lansing. The move was made strictly to get girls. We went a whole month without a girl coming in. The first girl to come in was actually looking for the pet shop. We got in trouble for burning books on the sidewalk outside the shop. My mom turned in her Mountaineer for an Explorer.

1995 - Little brother did it for the first time. We started Moosejaw.com. We didn't even check to see if an order came in for at least a year.

1996 -We copied all our marketing ideas from Shirley's Stuffed Cat Shop. Fortunately, Shirley died shortly after filing a law suit.

1997 - We opened our third shop in Birmingham, Michigan. My brother and I went to Alaska. A grizzly chased me down, ripped up my right leg and my back and left me for dead. I made that up. We didn't even go to Alaska. Brother went but I didn't. He saw lots of grizzlies. No he didn't. Yes he did. My mom turned in her Explorer for a new Explorer.

1998 - We opened our fourth shop in Grosse Pointe, Michigan. Moosejaw.com really started to boom so all the staff got cordless phones and swords.

1999 - We almost traded the Moosejaw shops and Moosejaw.com for three ping pong tables. My mom test drove an Expedition but decided it was too big.

2000 - We opened our fourth shop in Chicago. I got arrested for throwing a bowling ball at a dog. Not really.

2001 - We opened our fifth shop in Deerfield, Illinois. At this point, we were too big and we started recommending that customers shop elsewhere. I considered a nose job to make my nose bigger.

2002- We moved to a big new warehouse for Moosejaw.com. My mom traded in her Explorer for the Expedition, decided it was still too big and got a new Explorer. We made shirts with a kangaroo instead of a moose and started a recycling program for anything yellow.

2003 - We opened our sixth shop in Rochester Hills, Michigan. Shirley's son, from Shirley's Stuffed Cat Shop, died. We got a second warehouse.

2004 - Nothing happened.

2005 - We moved into one bigger warehouse. My mom traded in her Explorer for a new Explorer. We're opening a seventh shop in Ann Arbor. I had four cavities and got accused of eating candy just for the nitrous.

Email and call us twenty times a week at 877-Moosejaw (877-666-7352) (8am-9pm est).
Let our knowledge, enthusiasm and passion add fuel to your greatest outdoor pursuits. I don't love the word fuel here but I'm sticking with it anyway.

Love the Madness.